Upstate News

May 19, 2004
Darryl Geddes 315 464-4828

SUNY Upstate SEFA/Community Giving campaign honored by governor

SUNY Upstate Medical University’s annual Community Giving Campaign—known as the State Employees Federated Appeal (SEFA)—was recognized for its outstanding success by New York Gov. George Pataki. SUNY Upstate is the only two time Governor’s Award recipient in the five-year history of the Governor’s Award; it previously received the Governor’s Award for its 1999 campaign. The 2003 campaign was supported by 1,707 employees who gave $427,621 to various community agencies and organizations. The figures represent a 31 percent increase in dollars raised and a 19 percent increase in employee participation.

The campaign was also honored by the Central New York SEFA committee for recording the greatest increase in financial support among the 79 state agencies in Central New York.

Sixteen SUNY Upstate employees were each presented with a Governor’s Award in honor of their role as campaign organizers. Award recipients are (hometowns in parenthesis): Zanette Howe, team leader (Manlius); Rebecca Cerio (Baldwinsville); Melanie Rich (Baldwinsville); Margaret Bourke (Fayetteville); Trymeter Carter (Syracuse); Carol Ceraldi (Syracuse); Diane Conklin (Liverpool); June Edwards (Syracuse); Sharon Zalatan Klaiber (Eastwood); Sharon Putney (Syracuse); Judith Runfola (Cicero); Virginia Westmiller (Liverpool); Stephanie DeJoseph (Syracuse, north side); Donna Joyner (Liverpool); Susan Keeter (Syracuse) and Daniel Hurley (DeWitt.)

SUNY Upstate’s team used a variety of communications vehicles to promote the campaign, including a website, print and electronic communications, that included posters, and a video featuring SUNY Upstate employees. A database was developed to improve the efficiency of information gathering. In addition, the committee recruited 182 SUNY Upstate department representatives who were responsible for encouraging staff participation in the campaign.

Through the SEFA campaign SUNY Upstate employees are able to direct their contributions to the community organization or service agency of their choice. Contributions can made through a variety of sources, including payroll deduction.

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