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Health Science Center and University Hospital receive Crystal Ball Award for Marketing Excellence

The SUNY Health Science Center at Syracuse and University Hospital have been named the recipients of the 1999 Crystal Ball Award for Marketing Excellence by the Central New York Sales and Marketing Executives group.

Gregory L. Eastwood, M.D., president of the Health Science Center, will accept the award Feb. 22 at the 23rd Annual Crystal Ball Banquet at the Hotel Syracuse. Ceremonies begin at 6 p.m. in the Grand Ballroom.

The Crystal Ball is awarded to the regional organization whose promotional campaign best exemplifies excellence in marketing. Criteria used for judging include creativity, cost-effectiveness, ability to positively influence target audiences, and overall measurable success. University Hospital of the Health Science Center began its marketing campaign in the spring of 1996 and through a variety of marketing and promotional activities has been successful in raising awareness and utilization of its services and improving public opinion. The Health Science Center is the first health care organization to receive the Crystal Ball Award.

The SUNY Health Science Center is the region’s only academic medical center and one of only 125 in the country. In addition to the colleges of Medicine, Health Professions and Graduate Studies–which educate more than 900 students–the Health Science Center includes the 350-bed University Hospital, the region’s only Level 1 trauma center.

Past Crystal Ball recipients include the Burdick Companies, Jos. J. Pietrafesa Co., Eastern Paramedics & I’m Smart of CNY, the Rescue Mission and Niagara Mohawk Power Corp.