Signage

Upstate signage should be functional, uniform and clearly branded. Marketing and Facilities Planning share an ongoing effort to create signage thatclearly identify our multiple campuses and outpatient sites.
Marketing designs signs for Upstate’s construction sites. These illuminated signs, visible from the highway, set the standard for Upstate-branded signage. Marketing worked closely with Facilities Planning, Hospital Administration and a local sign company to ensure that the community campus was Upstate-branded on day one. Marketing works with Facilities Planning to ensure that new signage meets the standards of this sign, located at the entrance of the children’s hospital. Facilities Planning works with Marketing to ensure that new Upstate signage is functional, uniform and clearly branded. Facilities Planning works with Marketing to ensure that new Upstate signage is functional, uniform and clearly branded. This branded sign makes it clear that this outpatient facility is part of Upstate University Hospital.