Publications/Printed Materials

Example of a family of branded materials: package design, website graphics and a single-panel brochure.
Annual report graphics have moods that reflect their content, and all maintain the Upstate brand in color (blue) and typography.
Upstate publishes two quarterly, award-winning* magazines, Upstate Health and Cancer Care, that each reach 35,000+ people. (*Clarion, Syracuse Press Club and SUNY CUAD awards)
Marketing produces materials for student, faculty and dean recruitment; convocation and commencement; and other needs of the colleges.
Materials for the Upstate Golisano Children's Hospital range from brochures about pediatric services and locations to fun activity booklets for hospitalized patients.
The Marketing team produces numerous pieces with information on cancer programs, services and healthy living.
The signature blues of the Upstate brand include this baby-friendly, sky blue. These pieces promote new patient services and the renovated facility.
A uniform design maintains the Upstate brand.
Marketing produces a variety of pieces for Upstate’s Human Resources.
This family of patient education brochures show the strength of the Upstate brand.