Leah Caldwell, assistant vice president for Marketing and University Communications, leads the marketing team and provides direction on marketing strategy, research, and planning. An excellent writer and “jack of all trades,” Caldwell offers a deep understanding of the University and its clinical services. For many years, Caldwell directed the marketing and special projects needs of Upstate’s four colleges, student admissions, and the Office of the President. She is recipient of many awards, including the SUNY chancellor’s award for professional service. During her 20+ years of service, Caldwell has gained the much-deserved trust of high-level people across academic and hospital circles, and across SUNY with her deep allegiance to our success and unwavering ability to deliver on significant projects.
Dan Cameron is an award-winning graphic designer who began his Upstate career at the community campus. He offers expertise in electronic and traditional media, including illustrating a 3D map of our community campus, nanoparticles obliterating a tumor, and a graphic for our collaboration with Syracuse Housing. He designed our new suite of billboards and ads and creates pieces for our colleges and hospitals. Cameron was art director at a newspaper, creative director for a publisher and did pre-press work for printers. He paints murals for homes and exhibits his paintings in Armory Square. Cameron has a BFA from Cazenovia College.
Kathleen Carnes is an award-winning graphic designer/project manager who creates hospital and academic materials, including large-scale projects for Upstate’s cancer center, children’s hospital, and EPIC and MyChart initiatives. Her elegant work has been recognized with SUNY CUAD awards. Prior to joining Upstate, Carnes owned a graphic design studio and worked for advertising/design agencies in Central New York and Boston. A seasoned, well-rounded designer, Carnes brings expertise in project management and marketing to Upstate. She holds dual degrees from the Rochester Institute of Technology and the Fashion Institute of Technology. Carnes' interests include historic preservation, public education, gardening, jewelry making, and painting.
Becky Cerio, special events coordinator, has also coordinated the HealthLink on Air radio show since its inception in 2006. She also maintains the HealthLink on Air website and several others at Upstate, where she has worked in Marketing and Communications since 2001. Previously, she was operations manager for Enable’s Children & Family Services. Cerio has received numerous awards during her tenure at Upstate including the Governor's Award in 2003 in for outstanding support of the SEFA campaign and the President's Employee Recognition Award in 2008 for outstanding contribution as a member of the HealthLink On Air team. With extensive experience in project and data management as well as training in supervision and leadership, she excels in problem solving, conflict resolution, teamwork, outcome measurements, quality assurance, and technical writing. Outside of Upstate, Becky is a lover of music, reading, yoga and of course, spending time with her three grandchildren.
As the assistant to the Director of Marketing, Jen has one very full plate! In addition to managing the office and its staff, Jen is the point person for all purchasing and financials, traffics all creative work to vendors, assists with client work. Congel is a graduate of SUNY Oswego with a BS in marketing. Her background includes an extended tenure as a financial analyst. When not at Upstate, Congel can be found spending quality time with her two sons, and her beagle, Lucy.
Stephanie DeJoseph is campus projects manager. A writer and editor, she works with academic offices to produce convocation and commencement programs. Known for her personal warmth and great style, DeJoseph provides marketing support for Employee Recognition, Elizabeth Blackwell and Clergy days. She works with a team on Upstate’s blood drives, and their success has resulted in significant cost-savings. DeJoseph received a Governor’s Award for her efforts on the community giving campaign. A graduate of LeMoyne College, DeJoseph was an English/ESL teacher prior to joining Upstate. Her interests include jewelry making, gardening, cooking, knitting and spending time with her wonderful family.
Dibiase is the Assistant Director of Marketing at Upstate, working primarily to promote the services within the Upstate Health System. With more than 10 years ad agency experience, she is a champion of small local businesses and large health care enterprises alike. Dibiase and her husband are proud to be born and raised in Central New York and educated in the SUNY system. She's currently pursuing her MBA-HSA. As a mom of two, she's also a bit of an action-aholic: cheering from the sidelines for her kid's activities, teaching group fitness at a local gym or competing in triathlons.
Zanette Howe is the assistant director for Community Relations and director of Upstate Medical University's Community Giving Campaign. Under Howe's leadership, Upstate has received two Governor's Awards and two United Way Spirit of Caring Awards for campaign excellence. Ms. Howe is responsible for campus participation in numerous community activities and provides marketing support on numerous campus-wide committees including: National Cancer Survivors Day, Employee Recognition Day and National Hospital Week. She launched Upstate’s Volunteer Council in 2003 and served as marketing chair on the Corporate Volunteer Council board. Ms. Howe received her B.A. from Judson College (Elgin, IL) and is a 2005 graduate of Leadership Greater Syracuse. In her spare time she loves playing with her Pug (Koji), golfing, reading and spending time with friends and family.
Rebecca Janowski has a bachelor's degree in design from Skidmore College. She worked at ad agencies in the Utica area before joining the marketing department at Upstate in 1997. She is a member of the Sustainability Awareness Committee and takes special pride in promoting nurse recruitment and Upstate's blood drives. In 2012, Janowski received the Special Appreciation Award from the Nursing Department at Upstate. She enjoys kayaking, paddle boarding and donating time and resources to local animal shelters and election campaigns.
Susan Keeter MFA leads the creative team that designs advertisements, signage, brochures, logos, etc. for print, and, increasingly, for digital communications. Keeter’s favorite projects include magazines and the "Proud To Know" and "Women's Health Network" campaigns. She has painted portraits for Upstate and the horse sculpture for our children's hospital. She's illustrated and co-authored books, including “Waiting for Benjamin” (about autism) and "Three 19th Century Women Doctors." Keeter received the President's Affirmative Action Award and YWCA’s Diversity Achiever Award, among others. A breast cancer survivor, Keeter emphasizes that all her doctors attended medical school and/or did their residencies at Upstate.
Jim McKeever has been Campus Writer at Upstate since 2008. He spent 22 years at The Post-Standard as a reporter on various beats, and then worked as a Supported Employment Specialist at Arise Inc., finding jobs for adults with disabilities. McKeever is an avid distance runner, and has competed in local and national races since 1981, the year he ran the first of his nine marathons. He has three sons, all in their 20s. His favorite job at Upstate is interviewing our outstanding students – who are also outstanding human beings – and writing about them for his blog, “With Distinction.”
Michele Rivoli, Assistant Director of Marketing, began her Upstate career in Business Development with the former Community General Hospital. Since the 2011 community campus acquisition, she has expanded her work to serve the marketing needs of a variety of hospital departments on Upstate's downtown and community campuses. Prior to joining Upstate, Rivoli spent 12 years as a newspaper journalist specializing in investigative and feature reporting. A graduate of SUNY Oswego, she offers an expertise in organizing corporate events and has a special interest in working with videographers in television production and with photographers on large-scale photo shoots.
Senior writer/editor Amber Smith spent 25 years in newspaper journalism before joining Upstate Medical University’s Marketing & Communications Department in 2011. She wrote mostly about medical issues and health care during her career at The Post-Standard, the daily newspaper in Syracuse, and her work won several national, state and local journalism awards. She completed the paramedic-training program at Upstate in the early 1990s and volunteered for 10 years at NAVAC Ambulance. Later, she earned her master’s degree in Health Services Management and Policy. At Upstate, she is responsible for the What's Up at Upstate blog at upstate.edu/whatsup; the weekly talk radio program, HealthLink on Air, which airs on WRVO Public Media from 9 to 10 p.m. Sunday nights; and the quarterly Upstate Health magazine. She strives for a healthy, active lifestyle that may include yoga, skiing, running or various exercise classes, but she hung up her black belt soon after she earned it. Much of her time today is spent on the sidelines of soccer games or in the audience of various theatrical/musical productions.
Kristin Thompson is a Presidential Scholars Intern for the Marketing and University Communications and Public Relations department at Upstate Medical University. She graduated from the University at Buffalo where she obtained a Bachelor’s and Master’s degree in International Business and World Trade. She has experience and passion in the areas of marketing, event planning, and cultural diversity. Her interests include spending time with family and friends, traveling, and meeting new people. She likes to think of herself as an avid dancer and a forever fan of Michael Jackson.