Frequently Asked Questions

How do I know which name to use?

When referring to the institution in its largest sense, you are referring to Upstate Medical University. If referring to Upstate University Hospital, be sure it is only the hospital, and not all employees, or services (like research or colleges.) After the first usage of Upstate Medical University or Upstate University Hospital, you can use Upstate for all further references.

Why does Upstate need all of these rules regarding its trademarks and logos?

Because of the importance of logos, improper use can damage a company’s valuable trademark rights and create confusion among consumers. 

Can I use the Upstate logo without permission?

Every use of the Upstate logo or name must be in compliance with the usage guidelines found here.

Upstate employees, students and volunteers; vendors; collaborators and colleagues may use these logos ONLY when working on Upstate projects or when recognizing Upstate's affiliation with another organization.

What about the seal?

The university seal is reserved for academic documents, such as diplomas, and for select use by the Office of the President and the Colleges. Please contact Marketing and University Communications, 464-4836, for recommendations on appropirate use and for access to the electronic files.

Who can use the Upstate logos?

Upstate employees, students and volunteers; vendors; collaborators and colleagues may use these resources ONLY when working on Upstate projects or when recognizing Upstate's affiliation with another organization.

What are our logos colors?

Navy blue and steele blue (most logos) and navy blue and sky blue (children's hospital logo). See Upstate graphic color standards PDF Icon. The logos can also be used in black and white. The purple is used sparingly as an accent color in posters, publications, etc.